Proximity Marketing

Project Info:

• A product recommender system which suggests relevant items based on users' purchase pattern and provide attractive offers.

• Tested among a group of 60 users' and observed an 35% increased click-through rate.

• Worked on RFM clustering using K-means.

• Implemented using Python, Flask, Pandas, scikit-learn, NumPy and Cassandra.

• Used Future Groups dataset for Big Data Analysis.

Project Details: